If story activates the emotional centers of the brain, data activates the logic centers. Activating both at the same time can be incredibly powerful — if done correctly.

Whilst diving into the ocean of data, we are going to see amazing data analytics, stories and stunning visualisations creating powerful opportunities for the future. In society and even in business there is a lack of motivation and disposition to deal with data. Transforming the general impression of data analytics into something fun, help- and meaningful is our main objective.

With a joyful approach, we will…

1) help participate to overcome the number phobia by showing interesting

recent cases of data journalism, visualisations

2) explain people’s interest in data on a psychological basis in a fun way

3) show extraordinary examples of storytelling based on data and how it should be done properly

4) help participants to also identify good and bad data and see were it is used to manipulate

What will the participants get out of the workshop?

They will learn about the beauty of data, why people long for facts and numbers and how this makes data an excellent basis for storytelling. We won't stop there: They’ll get a glimpse of what predictive analytics can do and how these can be used as a tool to understand, retell and shape the future.

Plus:

Every participant gets the chance to create her or his own little empowering idea/ data story in our workshop and take it home afterwards!

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